Fashioning Athleisure for the Future
Over the past decade, athleisure trends have become one of the most popular fashion trends. What exactly is athleisure? This is a trend where people want to be able to wear their clothing both at work and at play.
More companies are offering sportswear that can be worn at work, on a hike, or while exercising. We will discuss the future of athleisure trends and what it all means for you. Here’s what you need to know about these trends.
What Does Athleisure Mean?
The word “athleisure” is a portmanteau of “athletic” and “leisure.” Athletes used to only wear their workout clothes while exercising, but now many people like to wear this type of clothing in other contexts. Athleisure pants are popular because they can be worn at the gym or at work without being uncomfortable. In 2021, Vogue France called it “the most stylish look of the summer”.
Currently, workout gear includes everything from athletic shoes to workout dresses. These trends are becoming increasingly popular in all types of clothing, styles, and colors.
Many factors contribute to the success of the athleisure market. People want clothes they can wear both at work and at play. Furthermore, it is more comfortable than traditional office attire when sitting behind a desk all day.
Athleisure Trends Are More Popular Than Ever
The popularity of athletic trends continues to grow every year. A variety of accessories can be worn with athleisure clothing. Sneakers and other types of athletic footwear, yoga wear, gym clothes, sweatpants and leggings, hats for winter sports such as snowboarding and skiing, etc.
With the rise of athleisure around the world, we now view what is appropriate to wear in various settings differently. Both men and women can now dress casually on an airplane or at work.
As with any trend, this fashion style has its pros and cons. Comfort is a major benefit; you won’t feel out of place on a Zoom call while sipping coffee from your desk chair all day long. Having said that, athleisure isn’t for everyone, especially people on a budget.
How To Wear Athleisure Trends In Your Everyday Life
There are many ways to wear athleisure in your everyday life. It’s best to mix and match different colors, styles, and pieces of clothing so you can stay stylish yet still comfortable. An evening out on the town might call for a hoodie and joggers, while you might dress up sweatpants with a blazer if you’re meeting someone at work.
While wearing athleisure clothing, it’s important that it doesn’t have too much bulk, since this can cause overheating while you are running around all day long.
Pair athleisure clothing in two ways; either mix them with a variety of colors and styles. Or mix and match your athleisure wear with regular clothes to transition from day to night.
You can also wear athleisure on your commute, to the gym, or while running errands. Mixing up your athleisure wear with regular clothes will help you transition from day to night seamlessly and add more variety to your wardrobe.
Athleisure Trends And Its Impact
There is no denying that athleisure has become a huge part of fashion, not just for athletes and gym-goers, but for everyone on a daily basis. The reason is that it’s practical to wear on most occasions, making your life easier when you’re running errands or spending time with friends.
Sales of sportswear are expected to reach $113.4 billion in 2021, up from $105.1 billion in 2020.
As athleisure continues to grow and develop, it is important for businesses to consider not only what consumers want from their clothing, but also what materials are durable, sustainable, and high-quality.
Brands are attempting to bridge the gap between fashion and innovative-functional designs. Even some brands are using recycled polyester. They are doing this because they realize that people want fashionable clothing that is also sustainable. Recycling fabric is less harmful to the environment and can offer more versatility in design to meet people’s needs.
By being inclusive, athletic brands have a chance to win customers’ hearts. By offering apparel for women and men of all sizes and shapes, athleisure brands can win over their consumers. The trend goes hand-in-hand with athleisure clothing, which is more about comfort than style. Therefore, athleisure has a lot of potential for growth.
As a result, luxury brands are looking to athleisure as a means of reaching new consumers. They may not be able to offer the same variety of options and styles as more indie activewear brands, but they have the potential to grow and innovate.
Popular Athleisure Brands
There are many brands that have popularized athleisure, but some stand out more than others. Here are a few of the biggest names in athleisure fashion, ranging from high-end designer labels to more accessible clothing brands:
Lululemon: Athleisure is all about being comfortable and looking good at the same time. As a result, brands like Lululemon offer their customers pants, jackets, tops, yoga wear as well as running clothes for men and women. As well as coming up with their own trends, they also came up with the legging craze in 2011.
PUMA x Tory Burch: In 2013, this partnership between fashion designer Tory Burch and athletics giant PUMA. Launched their first collection of high-performance activewear exclusively for women. Since then, they have added new signature pieces to the line and received positive feedback from users all over the world.
Nike: While Nike is not strictly an athleisure company, they are a powerhouse in athletics that has had a hand in many trends when it comes to fitness clothes. Running shoes, sports bras, yoga pants, or even clothing specifically made for women’s workouts such as the Nike Pro Combat line, they have the right clothes for every workout and lifestyle.
Marks & Spencer: This British department store has been popular since its inception in 1884. A wide range of athleisure wear, such as cardigans, tights, and tracksuits, are available at affordable prices.
The athleisure market has been a popular fashion trend for years, and it shows no signs of slowing down. The rise in athleisure popularity can be attributed to the comfort factor, as well as its ability to transcend seasons or occasions.
Why Should You Care About The Athleisure Trend?
As of 2018, the global athleisure market was worth USD 300.0 billion. Millennials’ increasing awareness of physical fitness and personal grooming is expected to be a major factor driving the market. Athleisure isn’t going anywhere anytime soon.
As a clothing category, it is considered cross-functional and can be worn for a variety of purposes. In the past few years, athleisure has made its way from the gym to the office. There are a few reasons why athleisure has enduring appeal. It brings together the two most popular trends in fashion, comfort, and style.
As an additional benefit, athleisure clothing is usually made from breathable and stretchy fabrics that are designed to be comfortable for long periods of time – who doesn’t like that? The best part about these clothes is that they can be worn anywhere!
These trends continue to evolve as fashion continues its commitment to function-driven design principles. There’s still no sign of this trend fizzling out anytime soon!
Athleisure is a trend that is here to stay. More and more companies are offering clothing for the modern, active individual who wants to be able to wear their clothes both at work and on the trail. Discover the latest trends in athleisure wear with Size Wise™️ today.
Share
